Human beings love stories… it’s how we have communicated, shared culture and passed on experience since the earliest times.
The idea of a “corporate story” has been around for a while and some companies have created stories that are powerful statements of not only their history, but their reason for being. It’s not an easy thing to create such a story but in many cases the effort is worth it for the results that having a coherent, compelling story can create.
In that line, I wanted to share a neat Prezi I found that shows how to create a good corporate story (plus I’m in love with Prezi at the moment – I think it’s a cool way to present information. If you haven’t seen it, check out www.prezi.com)
Hope it tells a good yarn…
{ 1 comment… read it below or add one }
Hey Jeremy,
Love your Prezi! I love the lipstick on the pig. Such a great way to start it, very engaging!
You are right that being unique has no value in itself – everyone is trying to be unique.
Great post!