I was facilitating a discussion yesterday on Social Media. The topic was “Can you really make money with social media?”
Of course we had a pretty wide ranging conversation about some of the benefits – and pitfalls – of social media and some of the key things to do to build a community around the value you bring. I’d say there was general consensus on the anser I gave to the topic question… which was “yes!”.
There was one bit of data, however, that I wish I’d had in that conversation, because I found it really interesting and at the same time not that surprising… new research by Marketing Sherpa shows that when you are active in Social Media, your Pay Per Click improves. Yep, your click-through rate increases and your cost-per-click decreases.
The crux of it seems to be that if people have seen – or better still interacted with – your brand through Social Media, they are more inclined to trust you and to click on your links. Seems they are more inclined to buy from you, as well…
So, aside from all the other great ways to build trusted relationships and have meaningful conversations - all of which ultimately lead to cost effective business acquisition – but Social Media can rais your brand awareness, too.
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