by jeremy on September 20, 2010
If you saw the film Minority Report and thought that the very personal, invasion-based advertising it depicted was very far fetched, then you are in for a surprise… personalised, location-based, time-sensitive marketing is here (well, at least if you are in the US) today.
The difference is that the real implementations are opt-in and, so far at least, seem to be making both businesses and consumers happy.
The promotions are delivered through a new breed of mobile apps that combine verified location with a paid offer. It is an evolution of location sharing apps like Foursquare and, in general, the consumer pays for the promotion up front – for example pay $20 for $50 worth of food and drink at a restaurant near you.
This article gives an overview of some of the leading apps in the space. For now, Foursquare lets businesses list and place specials outside the US, although their wait time to post these specials is pretty long. The main special offer apps are only available in the US at the moment, but it won’t be long before they are coming to a store near you in Australia and elsewhere.
by jeremy on September 17, 2010
I have been passionate about on-line marketing for years now. I’ve used it on some of my own projects and for a number of clients and seen some amazing results.
SEO and PPC (SEM, whatever you want to call it) have come an amazingly long way in the last 5 or 6 years and Social Media Marketing is really just getting going. And don’t believe anyone who tells you differently – email is still very much alive and well and making money for smart marketers. Mobile is really just coming into it’s own and has a very long way to go yet.
It’s an exciting space to be in. No doubt about that.
So now I’m taking may passion for the space and connecting it with a fantastic team who are deeply skilled at implementing all of these (and many other) marketing tool… I am now representing BlackGlass in Melbourne and am very keen to speak with anyone who wants to really maximise their performance on-line.
Blackglass is a full service digital marketing agency based in Sydney. Full service means that we can provide any digital marketing services you need and also that we have a great deal of experience in helping set digital strategy so that you get a great return for your investment. We are part of IPMG, one of the largest and most diverse interactive groups in Australia, so we are also able to bring the capabilities of the whole group to help meet your marketing needs.
I’m really excited to be part of the BlackGlass team!
