Lesson from Obama on Social Media

November 3, 2010

It’s now become the stuff of legend that the Obama Campaign made great use of social media to energise a bunch of people who never previously voted and to raise a lot of money in the process. In fact, there’s a great book about it called Yes We Did that talks about what they and [...]

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SME Social Media in Australia

October 28, 2010

So far, most of the stats and info on business use of Social Media has been US-focused (or global)… now good old Optus has put out a report on SME usage of Social Media in Australia. I think it’s pretty cool. Enjoy! Share and Enjoy:

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Social Media Boosts PPC

October 28, 2010

I was facilitating a discussion yesterday on Social Media. The topic was “Can you really make money with social media?” Of course we had a pretty wide ranging conversation about some of the benefits – and pitfalls – of social media and some of the key things to do to build a community around the [...]

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How Effective is “Tell A Friend” Email?

October 12, 2010

I always love to see how different companies market themselves. There is no doubt that the Web has spawned lots of new and different, often very personal ways to promote your business. Now we all know that recommendations are super powerful. We probably didn’t need all the research to convince us that most people trust [...]

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Microsoft Launches Windows Mobile 7 – Does It Matter?

October 12, 2010

After all the fan-fare and hype, Microsoft has finally unveiled Windows Mobile 7 in a huge event in New York. The original Windows Mobile was the early leader in smart-phones back in the day of the old O2… it was fiddly, needed a stylus and crashed a lot, but for all that it was pretty [...]

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