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jeremy

What’s So Great About Social Media?

March 18, 2011

The other day, I was waxing lyrical about social media in general and a presentation I’d heard by Peter Williams of Deloitte in particular when someone asked me a very simple and powerful questions: Why am I so passionate about social media anyway? The answer is very simple… I am really juiced up aout helping [...]

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Customer Experience

March 8, 2011

I’ve been thinking a lot recently about how businesses face the market – why there are some businesses that people just seem to love doing business with and others that people only just tolerate. What it seems to come down to is the customer experience that those businesses provide. Why do people love Apple? They provide a [...]

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ABC MD Talks About the Future Of Journalism

February 2, 2011

Much has been said and written about the future of journalism over the last few years. The Australian national broadcaster, the ABC, is a leader in using social media and blending s/m with traditional journalistic channels like tv and radio. The MD of the ABC, Mark Scott, gave a keynote last year that should be [...]

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Time and It’s Detractors

January 31, 2011

I suddenly realised that it’s the end of January… and I haven’t blogged since early November! How the hell did that happen?? I’m supposed to be immersed in Social Media and on the pulse of the Digital Revolution… so how could I let so much time pass between blog posts? Did I lose my Social Media Mojo? [...]

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Locality Heats Up

November 5, 2010

One of the holy grails of the marketing world is relevant, location based advertising… in other words, giving people relevant offers close to where they are. After all, if you are walking around feeling like Indian food, wouldn’t it be great to be able to get a special offer from the closest Indian joint? One [...]

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